What motivates the folks who visit any website to buy?
This is often the one question that every internet marketer is seeking the answer to. If you recognize a way to motivate folks to buy, then you can increase your sales and your conversion rate. And wouldn't that be sensible for your profit and your business?
So what motivates people to buy?
It's usually said that you should provide people what they need, as a result of that is what they are going to buy. That could well are the case once but sadly these days society has changed and people not buy what they need.
Instead they buy what they wish and what they crave - hence folks struggling to put food on the table, however have a 42" plasma TV, satellite system and a bottle of Jack Daniels!
You need to pitch your product not as something they need, but as something they fully should have; make it therefore they crave your product and absolutely must get their hands on it.
Individuals also buy because they wish to induce pleasure from what they buy. Someone doesn't walk into a automobile dealership and purchase a top of the range Mercedes because they need it; a Skoda or Toyota would have done the job simply moreover.
They buy the Mercedes as a result of they want the pleasure that goes with it. Whether this is the comfort of the automotive, the joy of all the gadgets, or the fact that it is a standing image - they drive a Mercedes! Whatever their reason it will be as a result of they have associated pleasure with owning a Mercedes and so they purchase one when they could have saved tens of thousands of dollars and acquired a less expensive car!
Another reason folks purchase is because they need to avoid pain. Volvo are one of the best selling cars in Europe. Why? They are not the prettiest of cars, nor that expensive, nor are they of the perceived category of a Jaguar, BMW or Mercedes.
Volvo's sell well as a result of people wish to avoid the pain associated with car accidents. Volvo's are some of the safest cars on the market and as such appeal to people who wish to shield their family and passengers.
These are three of the most ways that people are motivated to buy. If you can work out how to use this in your sales copy, your emails, your newsletter and your web site, then you'll be able to convert more guests into paying customers.
Identify your target market and learn their pain - what problem are you solving for them with your product?
Understand this and your sales copy can become smoking hot and you can boost your conversion rate!
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