What is a membership site?
A membership site provides information or services to those users who register and pay to become a member. Some membership sites charge their members on a month to month basis, while other have a one time fee. Once someone signs up as a member, depending on the owner's preferences, they are automatically billed each month. Those who sign up to become members have access to member's only information, benefits or discounts provided by the site owner on a regular basis.
Information Strategy
If you have information about a certain subject there are some ways you can go about launching a membership website and making money from that knowledge. You can start a blog like website where people can subscribe, for a fee, to receive more valuable content from your website.
You can also set up an informative website where members have a clear way of participating with you as well as the other members on the chosen subject. This builds the sense of community which increases the retention.
You don't have to be a constant presence either. Simply let your members know that you will be available X amount of times monthly or weekly from say 12pm to 2 pm to answer questions... you get the idea. Another option that won't require a set time commitment of you is to create a forum where you can log in and out to help members as you can.
If you are not an expert but want to learn about a specific subject, refine a certain skill or even learn how to play the piano, you can become a spoke person for people who have the same interest. Contact a few experts in your field of interest, record an interview and make it available in your website.
Member's Only Benefits
Offer more information of your services to members at a reduced fee. For instance, if you have a fellow business owner who sells a product your members would find useful, ask if you can set up a special discount for your members only. Most business owners will welcome the idea since there's no investment for them.
Do you offer a service or know someone who does? Again offer your members a discount created specifically for them.
Affiliate Programs
Affiliate programs are another way to generate sales from membership sites. If you promote products as an affiliate, be sure to include those promotions in emails and posts to your members. As with the previous money-making option, you might even be able to set up a discount just for being a member or give them an added bonus of your own when they purchase through your affiliate link.
If decide to send affiliate offers to your website, make sure the discounts you're offering is related to your main subject and valuable to its members.
Once you have decided which direction you want to take, you need the right tools. There is abundant information available on how to start a membership site all the way to professional hosted solutions. Sites like iLearn Online Marketing or My Membership Empire have vast training courses, membership site blueprints and materials.
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